Google confirmed on August 28 that its artificial intelligence summaries automatically expand in certain searches, without the user pressing any button. The change pushes the traditional list of links further down the results page.
Until now, the AI response appeared truncated, with a button to expand it. In searches where the system determines it is useful, Google displays the full summary at the top, followed by a question box, and then the links. According to Search Engine Land, the experience resembles AI Mode, the conversational interface the search engine has been integrating since it introduced its AI-generated summaries in 2024. For media outlets and businesses in Mexico that rely on search traffic to reach their audiences, the change reduces the clicks that arrive at their own sites, a trend that publishers in the United States and Latin America had already flagged.
Google spokesperson Jennifer Kutz told The Verge that the dynamic expansion appears for topics where the system determines it is most useful for users, and that if the user has already begun scrolling down the page, the company cancels the expansion to avoid losing the reading position. Search Engine Land documented that the change removes the Show more button and displays a full response, similar to AI Mode. Consultant Chris Long described it as another step toward AI-powered search as the default experience. The Verge team observed the behavior in several test searches, though not in all queries or browsers. Google did not specify what percentage of searches is affected, or whether it plans to extend the rollout to more queries.
For editors and creators in Mexico who depend on organic traffic, the link list carries less and less weight in the click decision. Google provided no date or percentage on the scope of the change, a figure the sector will continue to monitor closely.
This article was written with the assistance of artificial intelligence based on verified sources and reviewed by a human editor before publication.