Bad Bunny won his first Emmy on September 5, 2026, when his Super Bowl LX halftime show took the award for best live variety special, the first time a Spanish-language program has won that category at the Emmys.
The Emmy was presented on the first night of the Creative Arts Emmys at the Peacock Theater in Los Angeles, and Bad Bunny received it as lead performer and producer. According to Billboard, the production broadcast on NBC collected seven statuettes, more than any other halftime show in Emmy history. The previous record was held by the 2022 show headlined by Dr. Dre and Snoop Dogg, with three. The award comes seven months after the Puerto Rican artist became the first to win the Grammy for album of the year with a Spanish-language record. For the Latino community in the United States, the milestone confirms that a program sung in Spanish can occupy the center of the country's television landscape, and that the industry recognizes it as such.
In addition to the top Emmy, the show won in musical direction, choreography, sound mixing, lighting design, technical direction, and direction, La Opinión reported. The production staged a replica of a Latino celebration inside the stadium, with appearances by Lady Gaga, Ricky Martin, Karol G, Cardi B, Pedro Pascal, and Jessica Alba, and even a live wedding. Local small business owners also made appearances, including the team from Villa's Tacos, a landmark Los Angeles restaurant. The event's creative director, Harriet Cuddeford, told Variety that the show placed the spotlight on ordinary people and Latino culture, on the biggest stage in the world.
The second night of the Creative Arts Emmys takes place on September 6, and the main ceremony will air on NBC on September 14. Bad Bunny's win sets a new benchmark for the industry: a Spanish-language show now holds a place of its own in Emmy history.
This article was written with artificial intelligence assistance based on verified sources and reviewed by a human editor before publication.