Amazon raised prices by up to 60 percent on its Echo speakers, Kindle e-readers, Fire TV devices and eero routers starting August 21, 2026, when Fortune revealed the new listings. The Echo Dot, the most affordable speaker in the lineup, rose from $49.99 to $79.99, a change The Verge confirmed the following day.
The increase reflects the global memory chip shortage running through the entire electronics industry. Data center demand driven by artificial intelligence has pushed up the cost of memory and storage components. Apple already raised prices on its Mac and iPad lineup in June, with CEO Tim Cook describing the situation as an unprecedented moment for memory pricing, according to the same Fortune report. Microsoft announced it will raise Xbox console prices by between $100 and $150, and Dell, HP, Lenovo and Asus have also raised prices or reduced memory in their products. For binational consumers who buy technology in the United States, the impact is direct: the cost of setting up home entertainment and connectivity is rising across the board.
Breaking down the numbers, the sharpest increases hit entry-level products. The Fire TV Stick 4K Max rose from $59.99 to $84.99, a jump of more than 40 percent. The 16 GB Kindle climbed from $109.99 to $149.99, and the Echo Show 11 from $219.99 to $249.99. At the high end, the eero Pro 7 mesh network system went from $699.99 to $799.99. In a statement, Amazon said the industry faces significant increases in memory and storage costs and that the company adjusted prices after absorbing those increases for as long as possible, according to The Verge.
What did not change: Ring cameras and the Echo Studio held their prices, according to The Verge, while Amazon's autumn hardware event, at which it will unveil new devices, becomes the next date to watch. CEO Andy Jassy warned in July, according to Fortune, that computing capacity will not be sufficient to meet demand in 2026 or 2027.
This article was written with artificial intelligence assistance from verified sources and reviewed by a human editor before publication.