This Tuesday, July 7, TV UNAM premieres *Diseña México*, a seven-episode documentary series that visits laboratories, workshops, museums, and studios where Mexican design converges with science, technology, and culture. The production, led by Dr. Julio Frías, president of the Premio Nacional de Diseño, airs every Tuesday at 20:30, with a rebroadcast on Sundays at 17:00.
Co-produced by UNAM's Faculty of Architecture and the Graduate Program in Industrial Design, the series aims to show how creativity and research translate into concrete solutions. The seven themes were chosen to reach a broad audience and align with the UN's 2030 Agenda: sustainability, science and technology, culture and identity, education, universal design, architectural design, and gender perspective. As reported by El Universal, the production is unprecedented in Mexico: no similar series has been made entirely with national talent and locations. For the Mexican community in North America, the series offers a window into the country's contemporary design beyond tourist clichés and traditional crafts.
Each episode visits iconic spaces. The first, dedicated to sustainability, tours the Museo de las Constituciones and the TUUX studio. The culture and identity episode is filmed at Luis Barragán's Jardín 17, while the education episode explores the Museo Universitario Arte Contemporáneo (MUAC). The final chapter, on design and gender, visits the studio of architect Tatiana Bilbao, one of the Mexican figures with the greatest international reach in the field. According to the Gaceta UNAM, the series also visits the Pabellón Nacional de la Biodiversidad and UNAM's Institute of Applied Sciences and Technology.
"It is high time Mexico sees itself as a creative and innovative country, not just a manufacturing hub," Julio Frías told El Universal. The series runs from July 7 to August 18 and aims, in the words of its host, for new generations to recognize Mexican design as an industry with its own voice.
This article was written with artificial intelligence assistance based on verified sources and reviewed by a human editor before publication.