On July 16, 2026, OnePlus confirmed it will stop launching new phones in the United States and Europe, a decision that ends 13 years of the Chinese brand's presence in the West. The exit shrinks the pool of mid-to-high-end Android devices available to millions of Latino consumers in North America, one of the fastest-growing segments in mobile adoption within the community.
The withdrawal is part of a corporate restructuring at Oppo, the parent company, which will concentrate OnePlus resources in China. According to IDC data cited by Wired, OnePlus went from selling roughly one million devices in the United States in 2019 to just under 130,000 in 2025, a volume drop of nearly 90 percent over six years. Its U.S. market share shrank from 1.8 percent in 2021 to 0.1 percent last year.
The decision, also reported by The Verge, comes at a difficult moment for the industry: global smartphone shipments are projected to fall more than 13 percent in 2026, hit by a memory-chip shortage and weakened consumer demand, according to TechCrunch. By 2025, 56 percent of OnePlus sales were already concentrated in China, up from 18 percent in 2021.
Current OnePlus users in the United States and Europe will not lose support. Oppo promised to maintain software updates and existing warranties, although the OxygenOS operating system will migrate to ColorOS in the coming months. The OnePlus 15 will be the brand's last flagship in the U.S. market. Alternatives available in a similar price range include the Google Pixel A-series, Samsung Galaxy A series, and Nothing phones.
OnePlus's exit leaves the North American mid-to-high-end market with one fewer competitor. For the Latino community in the United States, which has valued the brand's cost-benefit equation, the range of options narrows at a time of rising prices across the industry.
This article was drafted with artificial intelligence assistance from verified sources and reviewed by a human editor before publication.